Case Study: Boosting Lead Generation through Outsourced SEO Services
Company: Mellville Entertainment
Industry: Professional Services
Background:
Mellville Entertainment is a professional services firm that provides consulting and advisory services to clients in various industries. Despite a strong reputation and high-quality services, the company was facing challenges in attracting new leads and clients.
Problem:
Mellville Entertainment realized that it's website was not ranking well in search engine results, making it difficult for potential clients to find the company online. Additionally, the website had low organic traffic, which was negatively affecting the company's lead generation efforts.
Solution:
To address these challenges, Mellville Entertainment decided to outsource its search engine optimization (SEO) efforts to a specialized agency. The main goals of the SEO strategy were to improve the company's visibility in search engine results, increase organic traffic, and ultimately boost lead generation.
Implementation:
The SEO agency conducted a thorough analysis of Mellville Entertainment's website and identified several areas for improvement, including:
- Keyword optimization: The agency identified and optimized the website for relevant keywords to improve its ranking in search engine results.
- On-page optimization: The agency made changes to the website's structure, content, and meta tags to make it more search engine friendly.
- Link building: The agency worked on building high-quality backlinks to the website to increase its authority and improve its ranking in search engine results.
Results:
The SEO efforts of the agency produced impressive results for Mellville Entertainment Within a few months, the company's website began to rank higher in search engine results, resulting in an increase in organic traffic. The increased traffic led to a significant increase in lead generation, with many new potential clients finding the company online.
After one year of implementing the SEO strategy, Mellville Entertainment saw the following results:
- Organic traffic increased by 60%
- Lead generation increased by 50%
Conclusion:
Mellville Entertainment's successful outsourcing of its SEO efforts demonstrated the value of investing in search engine optimization to boost lead generation. By improving its visibility in search engine results and increasing organic traffic, the company was able to achieve its goals and attract many new potential clients. The results show the potential for SEO to have a significant impact on the success of a professional services firm in attracting new business and growing its client base.
