Case Study: Boosting Community Presence for The Art of Truth through Digital Marketing
Company: The Art of Truth
Industry: Clothing and Apparel Retail
Background:
The Art of Truth is a non-profit arts and theater program that specializes in bringing arts to underserved communities in Baltimore, DC and Virginia. Despite a strong brand and high-quality leadership the company was facing challenges in reaching new communities and serving more kids and teenagers.
Problem:
The Art of Truth was struggling to effectively reach and convert its target audience through its digital marketing efforts. The company's website and social media presence were underperforming, resulting in low traffic and conversion rates.
Solution:
To address these challenges, The Art of Truth engaged with Best Fit Digital to help improve its online presence and drive more attention. The main goals of the digital marketing campaign were to increase website traffic, improve conversion rates, and ultimately reach outreach goals.
Implementation:
The Best Fit Digital team at the firm worked closely with The Art of Truth to develop a comprehensive digital marketing strategy. The main components of the strategy included:
- Search engine optimization (SEO): The team optimized the website and its content for relevant keywords to improve its ranking in search engine results and attract more organic traffic.
- Paid search advertising (PPC): The team used targeted PPC campaigns to reach potential customers and drive traffic to the website.
- Social media marketing: The team leveraged social media platforms to reach and engage with the target audience, build brand awareness, and drive sales.
- Email marketing: The team used targeted email campaigns to re-engage with previous customers and drive repeat sales.
Results:
Best Fit Digital produced impressive results for The Art of Truth. Within a few months, the company saw a significant increase in website traffic and conversion rates, leading to a significant increase in revenue.
After one year of implementing the digital marketing strategy, The Art of Truth saw the following results:
- Website traffic increased by 43%
- Conversion rate increased by 27%
- Community Program Opportunities 33%
Conclusion:
The Art of Truth's successful digital marketing campaign demonstrated the power of a well-executed digital marketing strategy in driving success. By improving its online presence, attracting more traffic, and increasing conversion rates, the non-profit was able to achieve its goals and boost its community outreach by 33%. The results show the potential for digital marketing to have a significant impact on the success of a business in the non-profit industry.
