The 14 Best Marketing Automation Tools for Streamlining Your Business in 2023


In today's business landscape, marketing automation tools have become essential for enhancing efficiency and streamlining workflows. With a wide range of options available, choosing the right tool can be a daunting task. In this article, we will explore the top marketing automation tools and highlight their key features.

Disclaimer: As a HubSpot affiliate, we want to disclose that we receive a commission on purchases made through links in this article.

  1. HubSpot Marketing Automation:HubSpot's marketing automation functionality stands out as one of the most powerful tools on this list. It offers an array of features and integrates seamlessly with HubSpot's CRM. From simple email autoresponders to complex conditional workflows, HubSpot's automation tools go beyond email automation, allowing businesses to scale their growth and focus on high-level projects.
  2. Sender:Sender is an affordable email and SMS automation tool suitable for small and growing businesses. With a user-friendly interface, it offers drag-and-drop email builders, in-depth analytics, and heatmaps. Sender also provides features for cart recovery, win-back emails, and more.
  3. ManyChat:ManyChat goes beyond email automation and focuses on automating conversations on platforms like Facebook Messenger, Instagram Direct Messages, WhatsApp, and SMS. With its chatbot builder and CRM integration, ManyChat helps businesses automate repetitive customer interactions.
  4. SendPulse:Originally an email marketing service, SendPulse has evolved into a full-scale marketing automation platform. It allows businesses to build personalized message flows across multiple channels, including email, chatbots, and SMS notifications. SendPulse's versatility and integration with ChatGPT make it a robust automation tool.
  5. Moosend:Moosend specializes in email marketing automation for various industries, including e-commerce and SaaS. Its advanced website tracking and triggers enable businesses to send targeted campaigns based on customer interests and behaviors. Moosend also provides detailed reports and analytics to optimize campaign effectiveness.
  6. offers an all-in-one toolset for lead generation and cold outreach. With features like Email Finder, Email Verifier, and Email Drip Campaigns, it helps streamline lead management and automate personalized email campaigns. also provides reporting and analytics to track campaign performance.
  7. Omnisend:Omnisend is an omnichannel marketing automation platform designed for e-commerce. It offers pre-built templates and automation workflows for email, SMS, Facebook Messenger, push notifications, and more. With its user-friendly visual builder, creating workflows, forms, and emails is quick and easy.
  8. EngageBay:EngageBay is a comprehensive marketing automation platform tailored for small to medium-sized businesses. It offers features like email marketing, social media management, website chat, and more. EngageBay's drag-and-drop builders and automation capabilities help businesses automate their marketing efforts.
  9. Ontraport:Ontraport is a business automation software designed for entrepreneurs and small businesses. Along with CRM and marketing automation, it provides features like email marketing, landing pages, reporting, and e-commerce. Ontraport's reporting and insights offer valuable visibility into campaign performance.
  10. SendinBlue:SendinBlue is a digital marketing platform that offers automation software suitable for both beginners and advanced marketers. With its mobile-friendly email campaign design, SMS campaigns, and lead scoring, SendinBlue helps businesses automate their marketing efforts effectively.
  11. ActiveCampaign:ActiveCampaign combines email marketing, marketing automation, and CRM into an integrated solution. Its powerful automation functionality and high deliverability make it suitable for B2B, B2C, and e-commerce businesses. ActiveCampaign's platform requires a learning curve but offers extensive capabilities.
  12. Salesforce Marketing Cloud Account Engagement:Salesforce Marketing Cloud Account Engagement provides a comprehensive set of marketing automation tools. It allows businesses to create personalized customer journeys, automate email campaigns, and track customer interactions. With its integration with Salesforce CRM, businesses can align their marketing and sales efforts seamlessly.
  13. Marketo Engage:Marketo Engage, part of Adobe Experience Cloud, is a robust marketing automation platform suitable for enterprise-level businesses. It offers advanced features like lead nurturing, dynamic content personalization, and AI-powered analytics. Marketo Engage empowers businesses to deliver relevant and timely messages to their customers.
  14. Pardot:Pardot, another Salesforce product, is a B2B marketing automation platform. It helps businesses streamline their lead management and nurture campaigns effectively. Pardot offers features like email marketing, lead scoring, lead nurturing, and ROI reporting. With its integration with Salesforce CRM, businesses can align their marketing and sales teams seamlessly.

Conclusion:Marketing automation tools have revolutionized the way businesses engage with their customers and streamline their marketing efforts. The tools mentioned in this article offer a range of features and capabilities to suit different business needs. Whether you're a small startup or a large enterprise, investing in a marketing automation tool can help you enhance efficiency, save time, and drive better results. Consider your business requirements and choose the tool that aligns with your goals and objectives. We have personally found that Hubspot is the best option overall and think you should give it a try for free.